Knut Frostad Sailing with B&G
Navico, parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands announced today Knut Frostad has joined the management team as executive vice president of digital business and marketing. Frostad brings extensive industry experience, most recently serving as chief executive officer of Volvo Ocean Race. Furthering Navico’s commitment to leading the industry in providing a fully connected and integrated vessel, which opens the boating eco-system, Frostad will be responsible for enabling a large set of new services for a full end-to-end experience and creating new business models that will drive more valuable interactions with consumers.
A former professional offshore and Olympic sailor, Frostad assumed the role of CEO of the Volvo Ocean Race in 2008 and brought a wealth of knowledge to the race. Having competed in four editions of the event, as helmsman, watch leader and skipper, as well as raising full sponsorship of all his campaigns, he is also recognized for helping the Race achieve true globalization through the use of a comprehensive digital media platform, onboard reporters and a sophisticated race control center in Spain to bring high-quality content to a worldwide audience.
Born in Harstad, Norway, Frostad has mirrored his successful sailing career in the boardroom. He has a business background in management, has held a number of director and advisor positions within international companies, and has been an active Navico board member since 2005 and a driving force in the company. He is also a renowned motivational speaker.
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